Meet EMMA — The AI Receptionist for GP Surgeries

What’s holding your surgery back?

Handling demand at 8 AM

Phone lines overflow, patients can’t get through, and staff feel the strain. EMMA answers instantly and routes calls safely, freeing your team to focus on care.

Shortage of reception staff

Recruitment and retention are tougher than ever. EMMA supports your team, answering repetitive queries and handling routine admin calls automatically.

Improving patient access and experience

Patients want to reach the surgery easily and be directed to the right place fast. EMMA ensures no call is missed and every patient is guided appropriately.

4 Things You’ll Take Away

A clear view of how AI can support front-line access: See how EMMA works alongside your reception team to improve access and manage call flow safely.

Real results from surgeries using EMMA today: Hear from a practice manager already using EMMA to end the 8 AM rush and improve patient satisfaction.

Simple steps to get started: Understand how to introduce EMMA without disrupting your current systems or workflows.

Time back for what matters: Learn how surgeries are saving hours every day by automating routine calls — and refocusing staff on patient care.

Join the Live Webinar

You’ll Hear From

Alina Zhudro

Business Development Executive

Alina works with GP surgeries across the UK, helping practices introduce EMMA and transform how they manage patient demand.

Evan Burgess

Business Development Executive

Evan partners with practices to streamline access and improve patient flow through intelligent automation.

Ian Rubin

Clinical Safety
Officer

Ian oversees the clinical safety of all QuantumLoopAI products, ensuring EMMA meets NHS standards for patient safety and compliance.

Bex C

Practice Business
Manager

Bex has led the rollout of EMMA at her Medical Practice, transforming patient access and easing morning call pressures for her team.

The Current Landscape

64%

of GP surgeries say managing patient calls — especially during the 8 AM rush — is their biggest operational challenge. (BMA, 2025)

71%

of practice managers say call handling and patient access are their top digital-transformation priorities for 2025. (NHS England Primary Care Access Survey 2024)

16%

rise in patients per full-time GP since 2015 — leaving fewer staff to handle ever-growing demand. (BMA / NHS Digital 2025)

"Since introducing EMMA, our mornings have completely changed. Calls are answered instantly, the team feels calmer, and patients are getting help faster than ever."

Sarah T.

Practice Manager

"EMMA has transformed how we handle demand. We’re no longer firefighting at 8 AM — our reception team is focused on patients who truly need us."

Dr Yasin M

GP Partner

"It used to feel overwhelming first thing in the morning. Now, EMMA handles the rush, and we can finally give patients the attention they deserve."

Leanne R

Reception Team

"Getting through to my GP used to take ages. With EMMA, I got a call back within minutes — it’s quick, clear, and makes booking appointments so much easier."

Michael H

Patient

Frequently Asked Questions

Still deciding? Here are answers to the questions we hear most from surgeries thinking about EMMA.

Will EMMA replace my reception team?

No — EMMA supports your team, not replaces them. She handles routine admin and access calls automatically, freeing receptionists to focus on patient-facing care and complex tasks.

How does EMMA work with our existing systems?

EMMA integrates seamlessly with consultation tools like Accurx. Every patient request is sent securely back to your inbox or clinical workflow — no change to your setup needed.

Is EMMA safe and compliant for NHS use?

Yes. EMMA meets all NHS digital and clinical safety standards, including DCB0160, DCB0129, and DTAC. Every language and clinical response is signed off by NHS clinicians.

How long does setup take?

Most practices are live in under two weeks. Our onboarding team handles everything — from setup to staff training — so it’s simple and stress-free.

What kind of results are other surgeries seeing?

Surgeries using EMMA report calmer mornings, faster patient access, and more time for staff. It’s not just fewer calls — it’s a better experience for everyone.

Meet EMMA: The AI Receptionist for GP Surgeries

Join the Live Webinar!

What’s holding your surgery back?

Handling demand at 8 AM

Shortage of reception staff

Improving patient access and experience

4 Things You’ll Take Away

Join the Live Webinar

You’ll Hear From

Alina Zhudro

Business Development Executive

Evan Burgess

Business Development Executive

Ian Rubin

Clinical Safety Officer

Bex C

Practice Business Manager

The Current Landscape

Frequently Asked Questions

Clinical Safety
Officer

Practice Business
Manager