QuantumLoopAI vs Anima Andi
Which AI Reception System Is Right for Your Practice? An evidence-based comparison of two different approaches to AI-powered call handling for NHS GP practices.
Which AI Reception System Is Right for Your Practice? An evidence-based comparison of two different approaches to AI-powered call handling for NHS GP practices.
Practice Manager
NHS GP Surgery
GP Partner
NHS GP Surgery
Business Manager
NHS GP Surgery
EMMA was designed from the ground up as a complete AI receptionist. She handles every type of call a practice receives - medical concerns, prescription requests, test results, administrative queries, appointment changes, and more. Each call is resolved or appropriately routed based on natural conversation.
Anima's Andi is described as a "virtual call taker" - its primary function is helping patients who prefer to submit Anima requests over the phone rather than completing the online form themselves. Andi captures information and passes it into the Anima workflow. It's a phone-based front end for an online consultation system, not a standalone reception solution.
EMMA is the first AI reception platform to achieve NHS DTAC certification, meeting the highest standards for clinical safety, data protection, and interoperability. She's also a registered MHRA Class 1 Medical Device, DSPT-compliant, Cyber Essentials Plus certified, and fully aligned with GDPR requirements.
The Anima platform holds DTAC approval and MHRA Class I registration. However, Andi remains in pilot stage at selected practices. When choosing technology that handles patient data and clinical conversations, practices should verify the specific certification status of each component they're implementing.
EMMA integrates with whatever systems your practice already uses - EMIS, SystmOne, Accurx, eConsult, PATCHS, or any other platform. You don't need to change your online consultation provider or commit to a specific ecosystem. Change eConsult to Accurx tomorrow, and EMMA keeps working. No lock-in, no forced dependencies.
Andi only works for practices already using Anima. If your practice uses eConsult, Accurx, PATCHS, or any other online consultation tool, Andi isn't available to you. And if you later decide to move away from Anima for any reason - cost, features, service - you lose your phone solution too and must start from scratch.
QuantumLoopAI does one thing: AI reception for NHS primary care. Every feature, every workflow, every safety protocol is designed specifically for UK general practice. EMMA was developed in conjunction with NHS clinicians, technology experts, and primary care professionals who understand the unique demands of GP reception.
Anima offers multiple products: online consultations, Andi phone triage, Annie AI scribe, messaging, document processing, and more. When your phone system is mission-critical infrastructure handling thousands of patient calls, do you want a vendor juggling multiple product lines, or one 100% focused on getting calls right?
EMMA is live and operational across NHS GP practices with documented outcomes and published case studies. Practices can see real-world results, speak to existing users, and implement with confidence in a proven, mature system.
Anima describes Andi as a pilot being "trialled" at selected practices. Multiple surgery websites state they are "piloting" or "trialling" Andi. While piloting is normal for product development, practices implementing pilot-stage technology are effectively contributing to product testing rather than deploying a solution with an established track record.
Source: Multiple GP surgery websites including Swan Surgery, Living Well Partnership
Clinical safety should be central to any AI procurement decision. In July 2025, Fortune reported that a patient received incorrect medical diagnoses from AI-generated summaries created by Anima's Annie tool, including a false diabetes diagnosis that led to an erroneous screening invitation. The AI also generated fabricated details including a fake hospital address. NHS officials described the incident as "one-off human error" where staff failed to properly review AI outputs.
We recommend practices ask all AI vendors: Have there been any publicly reported clinical safety incidents? What corrective actions were taken? How do you prevent AI hallucination from reaching patient records? QuantumLoopAI maintains rigorous clinical safety protocols aligned with DCB0129 standards.
QuantumLoopAI Approach
EMMA answers every call with open-ended natural language conversation. Patients simply speak and tell EMMA what they need - whether it's a medical concern, administrative query, prescription request, or anything else. No menus, no button pressing, no pre-defined routes. EMMA handles 100% of inbound calls autonomously, resolving requests or routing appropriately based on the actual conversation.
Anima Andi Approach
Andi operates as part of Anima's wider platform. When patients call and select the Andi option from the IVR menu ("press 1 on our phone line"), Andi helps them submit an Anima request over the phone - essentially completing the online form verbally. The request then enters Anima's workflow for clinical review and response. Andi is positioned as supporting "patients who prefer to submit their Anima requests over the phone rather than complete an online form themselves."
Source: Living Well Partnership, Swan Surgery
Why This Matters
The fundamental difference is scope and access. EMMA is a complete reception solution handling all call types end-to-end. Andi is a phone-based input channel for an online consultation platform. And because Andi sits behind an IVR menu, patients must actively choose it - limiting how many calls actually reach the AI.
At a Glance
Criteria |
QuantumLoopAI |
Anima Andi |
|---|
Criteria |
QuantumLoopAI |
Anima Andi |
|---|---|---|
| Product Type | Complete AI receptionist | Virtual call taker for Anima platform* |
| Call Access | Direct - answers every call | Behind IVR menu ("press 1")* |
| System Requirement | Works with any OC platform | Requires Anima platform only* |
| Vendor Lock-In | None - system agnostic | Full Anima ecosystem commitment* |
| Deployment Status | Fully deployed and proven | Pilot stage at selected practices* |
| Conversation Type | Open natural language | Structured form capture* |
| Request Scope | Any call type - all resolved | Anima request types only* |
| Company Focus | 100% NHS AI reception | Multiple products (OC, scribe, phone, etc.)* |
| DTAC Certification | First AI receptionist certified | Anima platform DTAC approved* |
| MHRA | Registered | Anima platform registered* |
| Clinical Safety | Clean track record | Fortune-reported incident (July 2025)* |
|
8am Rush Handling |
Unlimited simultaneous calls | IVR adds friction at peak times* |
Get our comprehensive PDF guide breaking down features, benefits, and key differences between QuantumLoopAI's EMMA and Anima's Andi for NHS GP surgeries.
Everything you need to know about QuantumLoopAI and EMMA
QuantumLoopAI EMMA is a fully autonomous AI receptionist handling 100% of inbound calls through open natural language conversation. Anima Andi is a "virtual call taker" that sits behind an IVR menu and captures patient requests to feed into the Anima online consultation platform. EMMA resolves calls directly; Andi captures information for the Anima workflow.
No. Anima Andi only works with practices already using the Anima online consultation platform. If your practice uses eConsult, Accurx, PATCHS, or another online consultation tool, Andi is not available to you. QuantumLoopAI EMMA is system-agnostic and works with any practice regardless of their existing digital tools.
Based on GP surgery communications in January 2026, Andi is described as being "trialled" or "piloted" at selected practices. Multiple surgery websites use language like "we're trialling a new virtual care navigator called Andi." QuantumLoopAI EMMA is fully deployed across NHS practices with published case studies and documented outcomes.
Andi only works within the Anima ecosystem. If your practice later decides to change online consultation providers for any reason - cost, functionality, or service - you lose your phone solution too and must start from scratch. QuantumLoopAI EMMA is system-agnostic: change your OC provider anytime without affecting your phone system.
In July 2025, Fortune reported that a patient received incorrect medical diagnoses from AI-generated summaries created by Anima's Annie tool, including a false diabetes diagnosis that led to an erroneous screening invitation. NHS officials described the incident as "one-off human error" where staff failed to properly review AI outputs. Practices should ask all AI vendors about their clinical safety track record during procurement due diligence.
Yes. Surgery communications state patients must "press 1 on our phone line" to speak with Andi. This IVR approach means patients must actively choose the AI option. Experience shows most patients choose human when given the option, limiting how many calls reach the AI. QuantumLoopAI EMMA answers every call directly with no menu navigation required.
QuantumLoopAI EMMA is a registered MHRA Class 1 Medical Device and was the first AI receptionist to achieve NHS DTAC certification. The Anima platform holds MHRA Class I registration and DTAC approval. Practices should verify the specific regulatory status of the Andi voice component, which remains in pilot stage.
QuantumLoopAI EMMA uses fixed annual pricing with unlimited call handling - predictable costs regardless of call volume. Anima Andi operates on a per-call pricing model, though specific rates are not publicly confirmed. Practices should request detailed pricing from both providers and calculate total cost of ownership.
Anima offers multiple products including online consultations, Andi phone triage, Annie AI scribe, messaging, document processing, and ambient voice technology. QuantumLoopAI focuses 100% on AI reception for NHS primary care. When phone systems are mission-critical infrastructure, practices should consider whether they want a specialist provider or a multi-product vendor.
Andi is designed to capture Anima requests - helping patients who prefer to submit requests by phone rather than online. It's essentially a voice interface for Anima's online form system. Requests outside Anima's workflow may require alternative handling. QuantumLoopAI EMMA handles all call types: medical concerns, prescriptions, results, admin queries, appointment changes, and any other reason patients contact the practice.
Yes. EMMA is system-agnostic and can work with Anima alongside other platforms. Practices using Anima for online consultations could implement EMMA for comprehensive call handling while maintaining their existing Anima workflows - giving you flexibility without lock-in.
QuantumLoopAI EMMA handles unlimited simultaneous calls with no queues - every patient gets instant response regardless of call volume. Anima Andi requires patients to navigate an IVR menu first ("press 1"), which adds friction during peak periods and limits how many calls reach the AI system. For maximum impact on the 8am rush, removing all barriers to AI handling is essential.
Experience EMMA's fully autonomous AI reception. See how 100% call handling, system-agnostic integration, and proven deployment could transform your practice - with no vendor lock-in.
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