The Impact We're Making
Hear directly from the NHS practices using EMMA. This is why we come to work every day.
Principles that guide how we show up for each other and our mission
Patient First, Always
Every decision we make starts with one question: does this make it easier for patients to get the care they need? We build for the person who's anxious about their symptoms at 2am, the carer juggling multiple responsibilities, and the patient who struggles with digital forms. Their experience is our measure of success.
Clinical Safety is Non-Negotiable
We're building technology that sits at the front door of healthcare. That responsibility shapes everything we do. We achieved MHRA medical device registration and DTAC certification not because we had to, but because patient safety demands the highest possible standards. We never cut corners on compliance.
Build With, Not For
EMMA was developed alongside NHS clinicians, practice managers, and frontline staff. We don't assume we know better than the people doing the job every day. Our best features come from listening, observing, and iterating with the people who understand primary care from the inside.
Simplicity Wins
Healthcare is already complex enough. We obsess over making our technology invisible to patients and intuitive for staff. If a practice needs extensive training to use our product, we've failed. The best technology disappears into the workflow.
Own Your Impact
We're a small team solving big problems. Everyone here has direct influence on our product, our customers, and our direction. There's no hiding behind layers of management or waiting for permission. If you see something that needs doing, it's probably your job to do it.
Evidence Over Opinion
We make decisions based on data, not assumptions. When practices tell us EMMA is saving them 40 hours per week, we measure it. When patients report higher satisfaction, we validate it. We hold ourselves accountable to outcomes that can be demonstrated, not just claimed.
Remember the Waiting Room
It's easy to get lost in sprints and dashboards and quarterly targets. We deliberately step back and remember that behind every metric is a patient trying to reach their GP, a receptionist under pressure, or a clinician who needs better information. We've seen what EMMA does in real surgeries. That context keeps us grounded when the work gets hard.
Our Policy on Using AI in Applications
We build AI for healthcare. It would be odd if we didn't think carefully about how AI should be used when you're applying to join us. Here's our guidance on when and how to use AI tools during your application.
